Deep Customisation, Authentic Urban Car Culture, Open World, and Immersive Narrative All Feature in the Reboot of the Famed Need for Speed Franchise

Guildford, UK – May 21, 2015 – Ghost Games™, an Electronic Arts Inc. (NASDAQ: EA) studio, announced today the return of Need for Speed™ in a full reboot of this storied franchise. The game delivers on what the fans want, and what Need for Speed stands for – deep customisation, authentic urban car culture, a nocturnal open world, and an immersive narrative that pulls you through the game.

“Need for Speed is one of the most iconic names in gaming, and we’re returning it to greatness in this reboot,” said Marcus Nilsson, Executive Producer at Ghost Games. “Pulling on our 20 years of history, and then taking a year out from releasing a game, we are making the game we’ve always wanted to. We’re listening to the fans and delivering an experience that will capture their imagination and unleash their passion for cars and speed.”

Fuelled by EA’s own car culture community, Speedhunters ( ), Need for Speed will deliver an experience that’s grounded in authentic car culture by diving into the rich world of past, present and emergent trends of the urban car scene. This collaboration with Speedhunters in the research and development of the game means the level of detail and real-world authenticity will envelop gamers in an exciting world to discover and enjoy in a way that only Need for Speed can deliver.

Need for Speed will launch worldwide in Autumn 2015 on Origin™ for PC , PlayStation®4 computer entertainment system and Xbox One, the all-in-one games and entertainment system from Microsoft. To join the Need for Speedconversation please visit , follow us on Twitter® at Press assets for Need for Speed are available at

Need for Speed: Rivals Review (Xbox 360) –

Wednesday, December 4, 2013.
by Khari Taylor

Need for Speed: Rivals Box art Need for Speed: Rivals is the latest in a line of EA titles that is available for both next-generation consoles (Xbox One and PS4) as well as current gen-platforms (Xbox 360 and PS3), which puts this game and its intended market in a curious position. As an Xbox One title, Rivals offers an immediate, open-world arcade-thrill alternative to the hardcore simulation experience that is Forza Motorsport 5, and seems like an easy choice for racing fans to make, given the limited launch lineup currently available on Xbox One. On Xbox 360 however, fans of arcade racing shenanigans have many more recent options to choose from to get their thrills, from Turn 10’s Forza Horizon to EA’s own Need for Speed: Hot Pursuit and Need for Speed: Most Wanted; the latter two games in particular sharing not only many of the same development team members but also several of the same themes, gameplay mechanics and concepts. So assuming that it’s all been done before, should players bother taking Rivals for a test drive on current-gen?

Like 2010’s Hot Pursuit, Need for Speed: Rivals revisits the cat-and-mouse, Cop versus Racer dynamic that has become synonymous with the Hot Pursuit moniker. While the setting has moved from the fictional American northwest county of Seacrest to the equally scenic (and imaginary) Redview County, the deadly rivalry between the thrill-seekers and the law remains the same. Players can choose to play as either a street racer or a highway patrol cop and can switch between careers at any time from one of their chosen faction’s garages, which also serve as car customization hubs, fast travel waypoints and mission control centers. Regardless of which side they play on, players will ultimately need to purchase new vehicles, Pursuit Tech weaponry and performance upgrades with Speed Points (SP) in order to progress, and just as one would come to expect, this in-game currency is earned by completing missions, performing dangerous stunts and traffic maneuvers, damaging or wrecking other cars, and meeting certain criteria in multiplayer situations. As players complete objectives they will move up in rank, unlocking faster vehicles and more powerful Pursuit Tech. There’s a specific storyline for each faction as well, in which a self-important, off-screen narrator tries to justify with increasing rhetoric the reckless driving and blatant disregard for human life each side displays in their war to shut down the other party. Both yarns are ludicrous, paper-thin and highly implausible, but they are still entertaining and effective in establishing just how different the Cops and Racers are from one another.


Need for Speed: Rivals Review (Xbox 360) –