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There’s a common belief by many in the MMORPG industry that Free-to-Play must be the model to save the MMO industry. In truth, what’s really been missing from a lot of recent releases, isn’t a solid revenue plan… it’s quality. For some reason, because a game might launch to a ton of box sales and then fail on the retention part of its need to make a profit, there’s a prevailing idea that maybe the subscription model isn’t the right way to do things. But what they’re failing to see is that it’s not the subscription itself that makes people stop paying up, it’s the simple fact that often the games in question are lacking in quality, content, depth, and design.