“Out of all the trailers in the history of our database, the one rated highest by fans is this CG introduction to the seedy world of Deus Ex: Human Revolution,” announced GameTrailers.com on October 8. “It creates dream-induced symbolism like Assassin’s Creed, spins webs of conspiracy like Metal Gear, and sells a believable world like Bioshock, while still regenerating fond memories of the original. This trailer’s unique vibe garners a dedicated following with an alarmingly crisp level of detail and narration so gruff you could use it for sandpaper.”
Goldtooth Creative president and creative director Kody Sabourin directed the award-winning trailer. Responsible for the Deus Ex: Human Revolution trailer campaign, Goldtooth, an independent creative agency and full-service production studio, contributed four high-resolution CG trailers, 10 game trailers, two TV spots and three viral live-action spots along with 60 minutes of in-game cinematics. Goldtooth Creative’s Paul Furminger also directed the video game’s live-action opening credit sequence.
Deus Ex: Human Revolution was developed by Eidos-Montreal (A Square Enix Group Company) and had shipped in excess of two million units within weeks of its release this past summer. Goldtooth Creative had an integral role in conveying the artistic vision of the game to the public and contributed significantly to building up the substantial anticipation surrounding the title.
In September, staff at GameTrailers.com had ranked the CG director’s cut trailer for Deus Ex: Human Revolution at no. 77 on its Top 100 Trailers of All Time list. Goldtooth Creative’s Purity First live-action spot, also directed by Sabourin, for Deus Ex: Human Revolution was named no. 83 on the Top 100 Trailers of All Time list.
Since its inception in July 2008, Goldtooth Creative has emerged as an industry leader in the development and creation of full marketing campaigns for top-selling video games produced by some of the biggest names in the industry. As well as being a full-service production studio producing award-winning VFX, CG, live action and audio production work for the film and television industry, Goldtooth is also a creative agency offering editorial, music composition and postproduction services, including 5.1-surround mixing and full colour suite capabilities. With its roster of writers, directors and producers, Goldtooth Creative engages with clients as a creative partner to develop marketing and in-game content. Truly a one-stop shop, Goldtooth offers every service from conception to completion. Video game developer client list includes Electronic Arts, Square Enix, Activision, Microsoft, Capcom, Disney and Warner Bros.