TRANSFORMERS: DARK OF THE MOON VIDEO GAME SHIPS TO RETAILERS NATIONWIDE 

New Action Game Thrusts Players into an Original Prologue Storyline to Blockbuster Film

London, UK – 24th June, 2011 – The colossal battle between the  AUTOBOTS™ and DECEPTICONS™ is underway as Activision Publishing, Inc.’s (Nasdaq: ATVI) new video game Transformers: Dark of the Moon ships to retail stores nationwide today.  Created by acclaimed developer High Moon Studios and based on Hasbro’s legendary TRANSFORMERS property, the game lets fans fight through epic battles as they unravel MEGATRON’S sinister plan and is set in the world of director Michael Bay’s upcoming movie from Paramount Pictures that will be released in theatres on 29th June.

“The Transformers: Dark of the Moon game lets fans experience the gripping battles and original prologue story that precede the highly anticipated film,” said David Oxford, Executive Vice President at Activision Publishing.  “The team at High Moon Studios has created an amazing TRANSFORMERS narrative that unfolds through an epic single-player campaign and allows fans to play as their favourite characters in head-to-head multiplayer action.”

“Activision has delivered a stellar prologue game leading up to the blockbuster movie,” said Mark Blecher, SVP of Digital Media and Marketing, Hasbro.  “Hasbro is looking forward to offering fans of the TRANSFORMERS brand and gamers alike an exciting video game to expand on the Transformers: Dark of the Moon experience this summer.”

Featuring a new gameplay mechanic called Stealth Force, the Transformers: Dark of the Moon game lets fans instantly convert to a third, hybrid state that combines the weapons and firepower of Robot mode with the agility and manoeuvrability of Vehicle mode.  Set in unique environments around the world such as the Jungles of Central America, Siberian military facilities, urban cityscapes and more, the game lets players assume the roles of a diverse roster of favourite TRANSFORMERS characters through a heart-pounding campaign to save mankind.  Additionally, fans can play the game with or against their friends around the world through intense, online multiplayer game modes as their favourite iconic characters with the ability to personalise their characters’ look with numerous appearance, weapons and skills customisation options.

The Transformers: Dark of the Moon video game is rated PEGI  12 and is available on the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system.

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